Ruben Martinez is the Head of Drone Show Technologies at SPH Engineering, where he combines his deep-rooted passion for technology with a drive to innovate at the intersection of software and entertainment. With a background in software development and AI—including chatbots and speech recognition—he brings a unique perspective to enhancing the audience experience through cutting-edge drone shows. Over the past two years, Ruben has successfully expanded commercial drone operations across LATAM, building a strong partner network and generating growth of up to 1.3 million euros by 2024.

At SPH Engineering, Ruben is focused on strengthening global partnerships, prioritizing safety, and exploring new interdisciplinary frontiers in drone entertainment. He is committed to pushing the boundaries of what’s possible in the drone show industry and is always eager to connect, collaborate, and bring visionary ideas to life through technology.